The site provides a rich, rewarding experience where the diverse audiences can interact with different content and each other.
The two language variations of the site are managed through a single, customised management interface built in partnership with editorial and content management staff to ensure it meets their needs. We used Drupal to provide maximum flexibility – staff can easily create and launch fully themed microsites for specific programmes or events, with each microsite fully integrating with existing branding and marketing activity.
Traffic has increased threefold since the 2013 launch. This shows both our capability to maintain high traffic websites, and the amazing work we can do to make websites 'pop'.