The problem
Every year, 700 to 900 Kiwi families lose a child through stillbirth, foetal abnormality, neonatal death, and sudden infant death, while miscarriages affect 13,000 to 15,000 families. Interacting with government agencies at this time of grief should be as simple and respectful as possible for those families. Families need to be able to access the relevant services, entitlements and information from a range of different agencies, and they should not have to wander through a bureaucratic maze to do so.
Before this service was available, the amount of information people might receive about services and support available to them depended on their location. When a parent is in a state of trauma, it is not realistic to expect them to collect various brochures, scroll through multiple websites and read pages of information. Bereaved parents were in need of a single, reliable, and accessible support resource to act as a gateway to verified information. DIA saw this as an opportunity to make a change and make a difference.