Catalyst Starter transforms Qualmark’s digital experience

Qualmark were seeking a modern replacement for their website and the creation of a new portal for their members. They wanted to add value to their membership and provide extra support for the recovering tourism sector by introducing new functionality.

• An extensible content management system (CMS) that could support future development, and the ability to easily test and update content on their website.
• A self-service member portal enabling members to manage and update their account information, and conveniently access relevant and tailored resources.
• To modernise the existing manual process for a new member to sign-up.

Qualmark chose Catalyst to bring their new website and portal to life and help improve their customer journey for members.

Following discovery, the decision was made to use Catalyst Starter as the basis for the new Qualmark website and member portal, due to its versatility and capability. Catalyst Starter is a Silverstripe CMS recipe created to deliver a full-featured, scalable, highly accessible, and ready-to-go base for websites. It is pre-configured to enable users to start adding content quickly and be confident that their website is compliant with Web Content Accessibility Guidelines (WCAG 2.2.) Additionally, Catalyst’s web accessibility team, ran an accessibility review to ensure custom changes were also WCAG compliant.

Discovery also highlighted a clear need to streamline and automate the manual process for new Qualmark members to sign up. As a result, the end-to-end process was transformed by leveraging Silverstripe User Forms within Catalyst Starter. The new member portal and Qualmark's customer relationship management system based on Microsoft Dynamics 365 were integrated as part of the new sign-up process.

During the delivery phase of the project, Qualmark refreshed its brand, so Catalyst's designers worked with the Qualmark team to roll out the new branding across the portal and website. Due to the versatility of Silverstripe CMS, the new brand colours, imagery, and font sizes were easily implemented.

The new website and portal have transformed the Qualmark members' overall experience.

• Their team’s operations and new member workflow are streamlined to save time without compromising on business outcomes.
• New members enjoy a simple sign-up experience and Qualmark is empowered to follow up promptly ensuring they can deliver a high-quality service for new members.
• Since the launch, Qualmark has had over 600 new registrations.

• Front end development
• Back end development
• Application testing
• Project management
• Cloud services