Background
SmartStart(external link) was the first in a series of ‘life event’ portals spearheaded by The Department of Internal Affairs (DIA). It brings together information and services from different government agencies, so everything users need is in one place.
Opportunity
DIA(external link) chose Catalyst to make a website to bring together all the government services for expectant and new parents in one place.
So, instead of wasting time searching for information and services, parents have everything they need to establish a baby’s future digital relationship with the government in one place. Users can:
- find a midwife,
- apply for financial assistance,
- register a baby’s birth,
- and more.
Each user’s personal profile has the information tailored to them and provides a personalised timeline to help them navigate the site.
Soon, they can choose which government agencies they share their information with. Therefore, they don't have to repeat details on application forms.
Solution
Design and UX
Our design team and UX specialists worked closely with DIA to develop a look and feel that was smart, engaging and appealing. Plus, creating a site that is intuitive and easy to use.
The build
Using the Agile development process, we built the site using Django and React JS. It features RealMe integration and is hosted on AWS. SmartStart is responsive and works beautifully on mobile, tablet and desktop.
Once the site was live, SmartStart shared the following insights:
- 5,000 unique visits in the first ten days
- 15,000 users in the first month
- 51 links to other services
- 2,746 visitors checked their to-do list items.
