Meet Anna Wilson: General Manager Growth & Commercial at Catalyst

In 2026, Anna Wilson joined Catalyst as General Manager, Growth & Commercial. Throughout her career in technology and professional services, her approach has remained the same. "Technology is important, and what really matters is how it enables organisations to achieve better outcomes for their people and the communities they serve."

In her role, a key aspect of Anna's work is to listen and create clarity. Listening to understand what people, whether colleagues or clients, are trying to achieve makes all the difference. "When people feel heard, we create the environment for better decisions and stronger collaboration." In practice, that starts with a simple question she brings to every new client conversation: "What does success look like for you?" Whether that's efficiency, resilience, innovation, or better outcomes for their customers or communities. Starting here reveals what an organisation actually cares about, and keeps the work anchored to what truly matters.

Technology that holds up over time

Anna Wilson, General Manager, Growth & Commercial.

Many organisations are under real pressure to modernise technology, manage costs, and respond to change. It raises important questions about transparency and knowledge transfer, making sure organisations retain control and understanding of the systems they rely on. "Clients needing to make IT decisions will benefit from technology partners who are willing to think beyond the immediate project."

In Anna's words, a good client relationship feels more like a partnership. It's where both sides are comfortable being open about challenges, and there's a shared focus on solving problems together. "Where we sit on the same side of the table. At Catalyst, we do it with you, not to you." When there's a deep understanding of an organisation and its goals, long-term partnerships lead to the best results. Sustainable, well-architected solutions that serve an organisation for the long term are worth far more than quick fixes that create complexity down the line.

Don Christie, Managing Director and Co-founder at Catalyst, is delighted to welcome Anna to the team. "Anna understands that growth comes from doing right by clients. Her focus on understanding what organisations truly need, not just what they're asking for, means clients gain a partner who is invested in their long-term outcomes. That commitment to honest, lasting partnerships is how we help communities get the most from their technology."

Seeing the full picture

Anna works closely with Sarah Ellison, Catalyst's Chief Technology Officer. Together, they bring strategic and technical perspectives to help clients see the full picture: where they are today, and what a clear path forward could look like. Anna enjoys translating the complex into something practical and valuable.

"That's really what's led me here — the opportunity to work with an organisation that cares about doing meaningful work and using technology intentionally."

If you're interested in exploring what a technology partnership could look like, contact Anna. She’d love to hear about what success means for you.

About Anna

Anna Wilson is General Manager, Growth and Commercial at Catalyst. Read Anna's full bio.