Dive into the behind-the-scenes design work for the Kōpaki Tiaki Hauora Healthcare Portfolio.
Kōpaki Tiaki Hauora Healthcare Portfolio is where healthcare professionals, such as nurses, social workers, and doctors in Aotearoa New Zealand, can create and maintain their professional portfolio on the Mahara portfolio platform. The Catalyst design team had the opportunity to create a brand for the portfolio, including the site logo, brand colours, and imagery.
Evonne Cheung, who led the design work, said, "Our goal was to achieve two things in this design: simplicity and clarity. The challenge lay in creating a design that is inclusive of a wide range of audiences within the healthcare sector while keeping it simple."
With the imagery, the design team wanted to reflect the human side of healthcare on the homepage and found that photographic imagery wasn’t appropriate for achieving this. Instead, the result is a continuous line illustration representing all healthcare workers. This illustration encourages people to impose their age, ethnicity, religion, and gender that they relate to. The modern, simple style will also prevent the page from feeling prematurely aged.
With Kiwi healthcare professionals of all ages, ethnicities, and genders using the portfolio site, it was essential to acknowledge Māori roots while remaining accessible and welcoming to international healthcare workers. This balance is achieved through the site's primary title being in te reo Māori. The Māori practice of weaving inspired the logo that also represents warmth and compassion, important aspects within healthcare, through its heart shape.
The colour scheme reflects healthcare and New Zealand as a country; blue and teal for the ocean that surrounds Aotearoa, red as the heart, and yellow and light teal acting as accent colours. These consistent brand colours lead to easy recognition and facilitate the creation of additional materials in a consistent colour scheme.
The design and Mahara teams have successfully collaborated to create a brand that conveys healthcare, professionalism, knowledge, trust, and warmth. Learn more about our UX and design services and Mahara.
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